2016 DR. MARTIN LUTHER KING JR. PARADE AND CELEBRATION
Celebrating Our History and the City of Dallas, reached out to Cimone Key Creative Studio to brand the 2016 Dr. Martin Luther King Jr. Parade and Celebration. Celebrating Our History wanted something fresh, fun and modern. They were truly inspired by the annual Macy's parade. 2016 was a huge year for the Dallas MLK Celebration. Two parades (North and South Dallas) became one underneath Cimone Key's branding and creative vision.
This marked a historical movement in the Dallas African-American community. Celebrating Our History wanted an artistic visual of Dr. Martin Luther King Jr. face for the logo. The City of Dallas colors were used throughout the logo to personalize it and make it Dallas' MLK parade. A website, logo, newspaper ads, parade banners, social media posts and t-shirts were made for this project. This was the first year the parade was broadcasted live thanks to NBC 5.
Nielsen ratings #1: MLK Parade beat out Wendy Williams, Dr. Oz, The View and was only #2 to The Price is Right. The 2016 Dallas Dr. Martin Luther King Jr. Parade & Celebration was the #1 Dr. King Holiday Observance in the United States!
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