Art Director Project, The Marketing Arm
Cimone Key was the primary designer on this creative project. The TMA creative team was brought on to create a campaign geared around Redskin Salute and Frito-Lay. The concepting team came up with a once in a lifetime opportunity, "Nominating a service member for a day to become an honorary player for a day". Redskins Salute® and Frito-Lay® teamed up to offer Redskins fans the opportunity to give back to the brave men and women who serve our country via the Helmet for Helmet® Sweepstakes. Fans were asked to nominate an active military service member for a chance to spend a day at Redskins Park in Loudoun County, Va., as an “honorary player for the day”.
The winner recieived two customized Redskins jerseys, four tickets to the Redskins vs. Saints Game on Nov. 15, 2015, four pregame field passes, one parking pass and on-field recognition during the game to commemorate their bravery. Eight additional winners won Redskins gameday prizes and Ruth’s Chris gift cards. http://www.redskinssalute.com/helmetforhelmet/