While interning at Fleishman-Hillard, Cimone was assigned an AT&T project "It Can Wait". It was a campaign geared towards stopping people from texting and driving. Fleishman's PR team wanted to do an Instagram campaign showing why celebrity brand ambassadors and people from all over the world don't text while driving. The celebrities and consumers had to take the, "It Can Wait" pledge. Cimone received, "Why It Can wait..." quotes from celebrities and consumers and placed them on throwback Polaroid's to simulate the "Instagram" look and feel while keeping a nostalgic tone.